Kotler based his 4 Cs on the idea that ________ is more important than ________.

Name: Kotler based his 4 Cs on the idea that ________ is more important than ________.
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Kotler's 4 Cs are customer needs and wants (instead of product), cost (instead of price), convenience (instead of place), and communication (instead of promotion). This implies that customer retention (keeping current customers happy and loyal) is more important than customer acquisition (gaining new customers).

Kotler Based His 4 Cs on the Idea That ________