Marketing-mix elements should always be evaluated independently rather than in terms of how they work together.

Question

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Marketing-mix elements should be evaluated both independently and in terms of how they work together. A cohesive, well-functioning marketing mix should be the goal, and evaluating the elements in isolation without considering their impact on one another may result in a disjointed, ineffective strategy. However, it is also important to understand the strengths and weaknesses of each element independently in order to make informed decisions about how to modify the mix to achieve desired outcomes.

Marketing-Mix Elements Should Always Be Evaluated Independently Rather Than in Terms