Bob and Phyllis Cords own two retail stores, one in Pottstown and one in Norristown. Though the towns are only 40 miles apart, the consumers at both stores are very different demographically. Bob and Phyllis alter the product offerings in both locations in an effort to cater to both demographic groups. Under the 4 Cs classification of the marketing-mix elements, the Cords have primarily adjusted ________.

Question

Quizplus · Accepted Answer

Adjusting product offerings to cater to different demographic groups directly impacts the customer value, as it involves tailoring products to meet the specific needs and preferences of the customers in each location.

Bob and Phyllis Cords Own Two Retail Stores, One in Pottstown