Question 1

Key target markets for Mall of America are

Accepted Answer

Mall of America focuses on the local market,which makes up 60 percent of shoppers,and tourists who are 40 percent of shoppers;different messages to those different audiences are necessary.

Question 2

A manufacturer's sales office

Accepted Answer

Key term definition-manufacturer's sales office.

Question 3

A business in Kansas City,Missouri,looking to rent office space should use a(n)________ to help it locate the most suitable space at the best possible rate.

Accepted Answer

Brokers are independent firms or individuals whose principal function is to bring buyers and sellers together to make sales without an ongoing relationship-in this case to create a lease arrangement.

Question 4

Mall of America has three ________ stores: Nordstrom,Macy's,and Sears.

Accepted Answer

Like the West Edmonton Mall in Alberta,Canada,the Mall of America is a variation of the regional shopping center.

Question 5

Brokers are independent firms or individuals who

Accepted Answer

Key term definition-brokers.

Question 6

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are ________ that perform wholesaling activities.

Accepted Answer

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are wholly owned extensions of the producer that perform wholesaling activities.

Question 7

To continue to be successful,Mall of America must

Accepted Answer

Executives at Mall of America face several important challenges;first,they must keep a huge and diverse portfolio of retailers and attractions in the mall.

Question 8

A unique broker that acts in many ways like a manufacturer's agent is a food broker,representing buyers and sellers in the grocery industry.Food brokers differ from conventional brokers because they act on behalf of producers on a permanent basis and

Accepted Answer

Food brokers act on behalf of producers on a permanent basis and receive a commission for their services.

Question 9

A wholly owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a

Accepted Answer

Key term definition-manufacturer's sales office.

Question 10

A manufacturer's branch office

Accepted Answer

Key term definition-manufacturer's branch office.

Question 11

Freightfinder.com is an Internet company that is called a "go-between." If a trucker needs to find a load for a particular trade lane,he or she can visit this site,list the price and available truck space,and find a company that needs a shipment moved.Since the purpose of this website is to put buyer and sellers together so that a single sale can be made,this website can be categorized as

Accepted Answer

Brokers are independent firms or individuals whose principal function is to bring buyers and sellers together to make sales without an ongoing relationship.

Question 12

A grocery manufacturer that is seeking an agent that would act on its behalf on a permanent basis and receive a commission should use a

Accepted Answer

A unique broker that acts in many ways like a manufacturer's agent is a food broker,representing buyers and sellers in the grocery industry.Food brokers differ from conventional brokers because they act on behalf of producers on a permanent basis and receive a commission for their services.

Question 13

Wholly owned extensions of the producer that perform wholesaling activities are referred to as

Accepted Answer

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are wholly owned extensions of the producer that perform wholesaling activities.

Question 14

Intermediaries that represent a single producer and are responsible for the entire marketing function of that producer are referred to as

Accepted Answer

Key term definition-selling agents.

Question 15

Similar to the West Edmonton Mall in Alberta,Canada,with shopping,restaurants,hotels,and a theme park,the Mall of America is a variation of

Accepted Answer

Like the West Edmonton Mall in Alberta,Canada,the Mall of America is a variation of the regional shopping center.

Question 16

Originally,filters for Mr.Coffee electric-drip coffeemakers were sold through appliance and mass merchandise stores.If the company decided to sell the filters in grocery stores where customers purchased their coffee,what type of intermediaries would the company most likely hire?

Accepted Answer

Food brokers act on behalf of producers on a permanent basis and receive a commission for their services.

Question 17

Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as

Accepted Answer

Key term definition-brokers.

Question 18

Carla's Cards uses a ________ to sell and market the entire line of greeting cards.It designs promotional plans,sets prices,determines distribution policies,and makes recommendations to Carla on product strategy.

Accepted Answer

Selling agents represent a single producer and are responsible for the entire marketing function of that producer.

Question 19

Intermediaries that represent a single producer and are responsible for designing promotional plans,setting prices,determining distribution policies,and making recommendations on product strategy are referred to as

Accepted Answer

Selling agents design promotional plans,set prices,determine distribution policies,and make recommendations on product strategy.

Question 20

Selling agents are agents that

Accepted Answer

Key term definition-selling agents.

Quiz 16: Retailing and Wholesaling

Key target markets for Mall of America are

A manufacturer's sales office

A business in Kansas City,Missouri,looking to rent office space should use a(n) ________ to help it locate the most suitable space at the best possible rate.

Mall of America has three ________ stores: Nordstrom,Macy's,and Sears.

Brokers are independent firms or individuals who

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are ________ that perform wholesaling activities.

To continue to be successful,Mall of America must

A unique broker that acts in many ways like a manufacturer's agent is a food broker,representing buyers and sellers in the grocery industry.Food brokers differ from conventional brokers because they act on behalf of producers on a permanent basis and

A wholly owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a

A manufacturer's branch office

A grocery manufacturer that is seeking an agent that would act on its behalf on a permanent basis and receive a commission should use a

Wholly owned extensions of the producer that perform wholesaling activities are referred to as

Intermediaries that represent a single producer and are responsible for the entire marketing function of that producer are referred to as

Similar to the West Edmonton Mall in Alberta,Canada,with shopping,restaurants,hotels,and a theme park,the Mall of America is a variation of

Originally,filters for Mr.Coffee electric-drip coffeemakers were sold through appliance and mass merchandise stores.If the company decided to sell the filters in grocery stores where customers purchased their coffee,what type of intermediaries would the company most likely hire?

Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as

Carla's Cards uses a ________ to sell and market the entire line of greeting cards.It designs promotional plans,sets prices,determines distribution policies,and makes recommendations to Carla on product strategy.

Intermediaries that represent a single producer and are responsible for designing promotional plans,setting prices,determining distribution policies,and making recommendations on product strategy are referred to as

Selling agents are agents that