Traditional media (the sender)use one-way communication directly to the ultimate consumer to advertise marketers' products.These consumers are therefore referred to as
A)one-way consumers.
B)passive receivers.
C)inert users.
D)traditional consumers.
E)traditional receivers.

Question

Quizplus · Accepted Answer

Traditional media,such as magazine or TV ads,generally use one-way communication from sender to receiver,who the marketer hopes will buy the product advertised.A little word-of-mouth chatting may occur among the "passive receivers" but communications generally end with the receiver.

Traditional Media (The Sender)use One-Way Communication Directly to the Ultimate