Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?
A)The purpose of the video was to reinvigorate sales of the Diet Pepsi brand.
B)Advertising the "Friend Finder" video on Facebook made sense since so many people look up old friends on this site.
C)Pepsi created a series of tweets describing the rekindling of the relationship between Selena Gomez and Justin Bieber.
D)The Pepsi "Friend Finder" YouTube video prompted users to download an app that let them find lost friends at music festivals via drone.
E)"Friend Finder" was an expensive failure for Pepsi,failing to connect with consumers.

Question

Quizplus · Accepted Answer

PepsiCo used its entertaining "Friend Finder" video to promote its Pepsi MAX beverages-a zero-calorie cola.The video begins with the observation that one-third of all people lose their friends at music festivals and then goes on to show people at a festival who have lost their friends.They then download the Pepsi MAX "Friend Finder" app and follow drones to find their friends! "Friend Finder" was a huge hit for Pepsi MAX,with over 5 million views on YouTube.Even better,the video reinforces the product's "Live For Now" tagline.

Which of the Following Statements About the Role of Social