All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands except
A)defines the characteristics of the one or more market segments she wants to reach.
B)negotiates compensation for the advertising,including the form of measurement.
C)composes title and copy for the social network ad.
D)decides on the images (photos and videos)used to promote the brand.
E)specifies the web address(es)to which its ad should link based on the brand's social media marketing goals.

Question

Quizplus · Accepted Answer

Brand managers may compose title,copy,and images or photos for an ad for their brand.They may also specify the web address to which an ad should link based on the brand's social media marketing goals.To increase awareness and build a fan base,they might link the ad to the firm's or brand's website or its Facebook,Twitter,YouTube,or Pinterest sites.Ideally,to encourage and produce new sales that can be tracked,brand managers can link the ad to a coupon code,a specific product on a website,or a promotional offer.Brand managers then define the characteristics of the one or more market segments they want to reach for each social medium selected.This starts with demographic characteristics such as geographic region,gender,age range,and education,and then adding factors like relationship status and user interests.

All of the Following Are Roles That Brand Managers Assume