Question 1

Scenario 3-5
Jerome Brown is a student of marketing and advertising at a small college in the Midwest.He has been given the task of researching the history of modern advertising as a part of a group presentation.Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20ᵗʰ century to try to understand how advertising has evolved.Here are some descriptions of the ads that he found:
-(Scenario 3-5) An ad with the sponsor's Internet address attached likely came from which era?

Accepted Answer

The use of Internet addresses in ads became prominent during the E-Revolution era, which spanned from 1993 to 2000. Therefore, an ad with the sponsor's Internet address attached likely came from this era.

Question 2

American advertisements over the years have often revolved around the theme of modernity.Discuss the two eras that are characterized by the use of this theme.How was modernity used as a foundation for persuasion, and what was meant by being "modern"? Briefly describe the societal trends that made the use of this theme effective during each era.What massive social change in America curtailed this celebration of modern life?

Accepted Answer

The answer of American advertisements over the years have often...

Question 3

Scenario 3-5
Jerome Brown is a student of marketing and advertising at a small college in the Midwest.He has been given the task of researching the history of modern advertising as a part of a group presentation.Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20ᵗʰ century to try to understand how advertising has evolved.Here are some descriptions of the ads that he found:
-(Scenario 3-5) An ad that picks up on the (admittedly stereotyped) mindset of the Generation-X population of today's era would most likely reflect

Accepted Answer

The Generation-X population is often associated with a laid-back and apathetic attitude, known colloquially as "slacker" culture. Therefore, an ad that picks up on this stereotypical mindset would likely reflect slacker cynicism.

Question 4

Scenario 3-5
Jerome Brown is a student of marketing and advertising at a small college in the Midwest.He has been given the task of researching the history of modern advertising as a part of a group presentation.Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20ᵗʰ century to try to understand how advertising has evolved.Here are some descriptions of the ads that he found:
-(Scenario 3-5) Ads that first showed the "male" domain as the office and the "feminine" space as the home likely came from which era?

Accepted Answer

The answer of Scenario 3-5
Jerome Brown is a student of...

Question 5

Scenario 3-5
Jerome Brown is a student of marketing and advertising at a small college in the Midwest.He has been given the task of researching the history of modern advertising as a part of a group presentation.Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20ᵗʰ century to try to understand how advertising has evolved.Here are some descriptions of the ads that he found:
-(Scenario 3-5) Shows that blended product advertising and program content, like one based on the Strawberry Shortcake toy, drove regulators nuts during which period?

Accepted Answer

The blending of advertising and program content, known as program-length advertising, was prevalent in the 1970s. One such example is the Strawberry Shortcake toy ads that were a part of a television program aimed at young children. This type of advertising drew the attention of regulators due to concerns about its impact on children's programming. Therefore, the correct option is C, the 1970s.

Question 6

How did the advertising industry of the 1920s undergo major changes as it evolved into the very different industry of the 1930s? Describe the change in consumer perception that occurred and the reasons for these social shifts.How did the style of advertising itself shift and evolve between these two eras?

Accepted Answer

The answer of How did the advertising industry of the...

Question 7

How did the Industrial Revolution lead to important social and economic changes that contributed to the rise in advertising? List two of these changes and explain how they encouraged the expansion of advertising and promotion.

Accepted Answer

The answer of How did the Industrial Revolution lead to...

Question 8

How did Americans view advertising after WWII? What overall emotions arose after WWII and characterized the 1950s, as well as the ads that were created at the time? How did ad agencies play on these sentiments?

Accepted Answer

The answer of How did Americans view advertising after WWII?...

Question 9

What medium expanded and evolved during the Great Depression years of the 1930s? How did it make notable contributions to advertising?

Accepted Answer

The answer of What medium expanded and evolved during the...

Question 10

The creative revolution in advertising occurred at the same time that a larger societal revolution was underway in the United States.Describe what was occurring in America at that time.Describe how the advertisements of the era related to the larger societal changes.How did the style and look of ads change at this time?

Accepted Answer

The answer of The creative revolution in advertising occurred at...

Quiz 3: The History of Advertising and Brand Promotion

How did the Industrial Revolution lead to important social and economic changes that contributed to the rise in advertising? List two of these changes and explain how they encouraged the expansion of advertising and promotion.

How did Americans view advertising after WWII? What overall emotions arose after WWII and characterized the 1950s, as well as the ads that were created at the time? How did ad agencies play on these sentiments?

What medium expanded and evolved during the Great Depression years of the 1930s? How did it make notable contributions to advertising?