Scenario 13-2
A national radio broadcasters association hosts an annual convention that attracts station owners and program managers as well as ad agencies and media planners.As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies.During one forum, a professor of broadcasting sparks discussion by posing a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-2) The long-time owner of an FM radio station in a mid-size West Coast city is closely monitoring the ups and downs of satellite radio companies.Traditional radio station owners like him, as well as their advertisers, are concerned about the rise of satellite radio mainly because it

Question

Quizplus · Accepted Answer

The rise of satellite radio is a concern for traditional radio station owners and their advertisers mostly because satellite radio has no advertising. This means that advertisers have fewer opportunities to reach their target audience and traditional radio stations may lose revenue to satellite radio companies.

Scenario 13-2 A National Radio Broadcasters Association Hosts an Annual Convention That