Scenario 13-3
You are a media planner at a large advertising agency in Chicago.You are currently assigned to five accounts-a used car dealer in the northern suburbs of the city, a guitar/drum retailer on the south side of the city, a nationally distributed orange juice, a quick grits hot breakfast cereal sold nationwide but with strongest sales in large Southern cities, and a ski equipment manufacturer.Each account has requested some type of information from you regarding next year's media buy.
-(Scenario 13-3) You recommend that the manufacturer of ski equipment place ads in several magazines devoted entirely to skiing.Your main reason for this is the strength of magazines regarding their

Question

Quizplus · Accepted Answer

The recommended strategy is to place ads in magazines devoted entirely to skiing, which indicates the targeted audience. Magazines have strength in targeting specific audiences with content that aligns with the interests or needs of the readers. Therefore, the main reason for recommending magazine ads is their targeting capabilities.

Scenario 13-3 You Are a Media Planner at a Large Advertising Agency