Scenario 13-3 You Are a Media Planner at a Large Advertising Agency

Scenario 13-3
You are a media planner at a large advertising agency in Chicago.You are currently assigned to five accounts-a used car dealer in the northern suburbs of the city, a guitar/drum retailer on the south side of the city, a nationally distributed orange juice, a quick grits hot breakfast cereal sold nationwide but with strongest sales in large Southern cities, and a ski equipment manufacturer.Each account has requested some type of information from you regarding next year's media buy.
-(Scenario 13-3) Your orange juice client believes that the appeal of its product cuts across just about every demographic and psychographic breakdown imaginable.So, one objective for your media plan is to achieve the widest reach possible.This would suggest the use of

A) television.
B) magazines.
C) national spot radio.
D) newspapers.