Scenario 13-3 You Are a Media Planner at a Large Advertising Agency

Scenario 13-3
You are a media planner at a large advertising agency in Chicago.You are currently assigned to five accounts-a used car dealer in the northern suburbs of the city, a guitar/drum retailer on the south side of the city, a nationally distributed orange juice, a quick grits hot breakfast cereal sold nationwide but with strongest sales in large Southern cities, and a ski equipment manufacturer.Each account has requested some type of information from you regarding next year's media buy.
-(Scenario 13-3) The marketing director for the instant grits cereal wants to supplement the company's national media schedule with extra ads in his strongest markets, large Southern cities.However, he has a limited budget for this additional advertising, so you need to find the medium with the greatest potential for a low absolute cost and a low cost-per-contact.You should recommend

A) cable television.
B) regional editions of magazines.
C) radio.
D) local television.