Scenario 13-2 A National Radio Broadcasters Association Hosts an Annual Convention That

Scenario 13-2
A national radio broadcasters association hosts an annual convention that attracts station owners and program managers as well as ad agencies and media planners.As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies.During one forum, a professor of broadcasting sparks discussion by posing a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-2) A nationwide fast-food chain is considering next year's media plan and is reviewing the pros and cons of various media options.Radio advertising has its disadvantages, and many are being addressed at this convention.Which of the following represents one of those disadvantages?

A) the short closing periods for ad placement
B) the absolute and contact cost
C) the reach and frequency
D) the chaotic buying procedures