Scenario 13-4
Considering the slow economy and the new focus on simple home decor, a greenhouse located in a central business district, Gretta's Garden, decides to sign up "garden club" members to get discounts on flowers, shrubs, vegetable plants, houseplants, and all related accessories.Members may also attend free lectures and hands-on workshops run by local horticulturists, or relax with a glass of tea or wine in the lushly landscaped courtyard.Gretta has ordered some basic market research and found that most customers live no more than three miles away, are in blue-collar as well as white-collar jobs, and represent a diverse range of ethnic and lifestyle types, as is seen in this community.It also supports her observation that her customer base is not strongly female, as one might expect, but is about 40 percent male.
-(Scenario 13-4) Gretta plans to use this advertising to announce a new addition-the full line from Holland Hothouse, including award-winning tulip bulbs and rose bushes.Holland and Gretta's will split the cost.What type of advertising are they considering?
A) sponsored
B) display
C) classified
D) co-op
Correct Answer:
Verified
Q90: Scenario 13-1
A media buyer is glancing through
Q91: Scenario 13-3
You are a media planner at
Q92: Scenario 13-2
A national radio broadcasters association hosts
Q93: Radio offers potential advertisers the _ of
Q94: Scenario 13-2
A national radio broadcasters association hosts
Q96: Scenario 13-1
A media buyer is glancing through
Q97: Scenario 13-2
A national radio broadcasters association hosts
Q98: The key issue concerning new forms of
Q99: Scenario 13-1
A media buyer is glancing through
Q100: Scenario 13-3
You are a media planner at
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