Question 1

A(n)________ is a plan that imposes order and at the same time creates an arrangement that is aesthetically pleasing to the eye.

Accepted Answer

A layout is a plan that specifies where design elements should be placed to create an aesthetically pleasing result. It takes into account principles such as balance, proportion, and harmony to ensure that the final design is both functional and visually appealing. An action plan is a set of steps for achieving a specific goal, while a creative plan is a strategy for generating new and innovative ideas. A storyboard is a visual representation of a sequence of events or ideas, often used in film, animation, or advertising. A thumbnail sketch is a small, quick drawing used to explore different design options before committing to a final concept.

Question 2

The process printers use to reduce the original colour image to four half-tone negatives is called ________.

Accepted Answer

The process of reducing the original colour image to four half-tone negatives is called colour separation. This involves separating the colours into four basic colours: cyan, magenta, yellow and black (also known as CMYK). Each colour separation is then printed onto a separate plate, which is used in the printing process to recreate the full-colour image.

Question 3

Inexpensive,rough-surfaced,spongy paper that quickly absorbs ink on contact is known as ________.

Accepted Answer

The description matches that of newsprint, which is commonly used for printing newspapers and other mass-produced printed materials due to its low cost and absorbent nature. Choices A, C, D, and E do not match the given description.

Question 4

In the TVC for Tooheys Extra Dry,the tongue is filmed leaving the sleeping actor's mouth,'walking' out onto the street and moving across a nightclub dance floor in search of the beer.It moves a bit at a time and is filmed frame by frame in a process known as ________.

Accepted Answer

Stop motion involves filming a scene frame by frame and moving the subject slightly in between each shot. This creates the illusion of movement when the frames are played back in sequence. This technique was likely used to achieve the effect of the tongue moving a bit at a time in the TVC for Tooheys Extra Dry.

Question 5

________ creates a raised surface on paper,and ________ creates a depressed image in paper.

Accepted Answer

Embossing creates a raised surface on paper, while debossing creates a depressed image in paper. None of the other options create this type of effect.

Question 6

Which of the following is NOT a stage in the normal development of a print ad?

Accepted Answer

Storyboards are not typically a stage in the normal development of a print ad. Storyboards are more commonly associated with video or animation projects. The other choices (B, C, and D) are all stages in the development of a print ad.

Question 7

Colour that aligns exactly with the image in a print ad is said to be in ________.

Accepted Answer

Registration refers to the alignment of colors in a print ad to ensure that they match up precisely with each other, and with the image they are meant to represent. This is important for ensuring that the final printed piece looks as intended, and that there are no unintentional variations in color or alignment. Therefore, option A is the correct answer.

Question 8

The ________ handles the bidding and all production arrangements,finds the specialists,arranges for casting talent,and makes sure the expenses and quotes come in under budget.

Accepted Answer

The producer is responsible for handling the bidding and all production arrangements, finding specialists, arranging for casting talent, and making sure the expenses and quotes come in under budget. The copywriter is responsible for creating written content, the art director is responsible for the visual aspects of the project, the director is responsible for overseeing the filming or recording of the project, and an arranger is someone who arranges music or other creative elements. Therefore, the best choice for the given description is the producer.

Question 9

The ________ puts everything together after the end of the filming and evaluates how to assemble the scenes for the advertisement.

Accepted Answer

The editor is responsible for compiling and arranging the filmed scenes to create the final advertisement.

Question 10

In which layout stage of print advertising are the elements assembled in their final position for production?

Accepted Answer

Mechanicals are the final stage in print advertising layout where all the elements are assembled in their exact position for production. This includes specifying the exact measurements, placement, and color of all design elements. Therefore, the correct option is C.

Question 11

Full-colour images are reproduced using four distinctive shades of ink called ________.

Accepted Answer

Process colors (also known as CMYK colors) are the four distinct shades of ink used in full-color printing. These colors are cyan, magenta, yellow, and black, and they are mixed together in varying amounts to create a wide range of colors in a printed image. Therefore, choice A is the best answer.

Question 12

Quick,miniature,preliminary sketches are known as ________.

Accepted Answer

Quick, miniature, preliminary sketches are commonly referred to as thumbnail sketches.

Question 13

One recommendation for designers of outdoor advertising is to make the relationship between ________ and ________ as obvious as possible.

Accepted Answer

The answer of One recommendation for designers of outdoor advertising...

Question 14

While less commonly used today,which type of printing process uses a raised surface that gets inked,and when it strikes the surface of the paper,the image is transferred?

Accepted Answer

Letterpress printing uses a raised surface, usually made of metal or wood, that is inked and then pressed onto paper or other printing substrates. This process was commonly used for printing books, newspapers, and other printed materials prior to the advent of offset lithography. While the popularity of letterpress has declined in recent years, it is still used for specialized printing applications such as high-end wedding invitations and business cards.

Question 15

The producer and staff first develop a set of ________,describing in detail every aspect of the production.

Accepted Answer

Production notes typically refer to a detailed document that outlines all aspects of a production, including technical specifications, creative direction, and logistics. This is likely the most appropriate choice as slides, photographs, and drawings are not typically sufficient for capturing all the necessary details of a production. Pre-production notes may be related to this process, but are not specific enough to be the best choice.

Question 16

Commercials designed for screening on TV,cinema or the internet can often include rather sudden shifts from the storyline to the name or pack shot of the product in question.What term describes this abrupt transition?

Accepted Answer

The abrupt transition from the storyline to the name or pack shot of the product is commonly referred to as a "cut" in the world of film and video production.

Question 17

The application of a thin metallic coating (silver,gold)moulded to the surface of the image with heat and pressure is called:

Accepted Answer

The process described is known as foil stamping, where a thin metallic coating (such as silver or gold) is applied to the surface of an image with heat and pressure. Steaming, metal staining, and dyeing do not involve the application of a metallic coating in this way.

Question 18

During a television commercial shoot,which technician moves props and sets and lays tracks for the dolly on which the camera is mounted?

Accepted Answer

The grip is responsible for moving props and sets and setting up tracks for the camera dolly. The gaffer is responsible for lighting, the camera crew operates the camera, the shoot clerk helps with production paperwork, and the mixer is responsible for sound.

Question 19

________ is the most popular printing method for print media and uses a smooth-surfaced and chemically treated plate to transfer the image.

Accepted Answer

Offset lithography is the most commonly used printing method for print media such as books, magazines, and newspapers. It utilizes a smooth-surfaced and chemically treated plate to transfer the image onto a rubber blanket, which then rolls the image onto the paper.

Question 20

What are the two general types of printed images?

Accepted Answer

The two general types of printed images are line art and half-tone. Line art refers to images that are composed of distinct lines, while half-tone images use dots to create shades of gray or color.

Quiz 14: Art Direction and Production

A(n) ________ is a plan that imposes order and at the same time creates an arrangement that is aesthetically pleasing to the eye.