Question 1

In effective advertising,the visuals work together with the words to present the creative concept.

Accepted Answer

Visuals and words complement each other in advertising to create an effective and cohesive message that communicates the creative concept.

Question 2

The purpose of proofs is to check that there have been no problems in transmission.

Accepted Answer

Proofs are used to verify the accuracy of a transmission by comparing the original message to the received message.

Question 3

Undifferentiated products with low inherent interest can be distinguished by linking the product with a visual representing lifestyles and types of users.

Accepted Answer

By linking a product with a visual representing lifestyles and types of users, it can create an emotional appeal and differentiate the product from its competitors, even if the product itself has low inherent interest.

Question 4

Cool colours,such as blue and green,convey love and happiness to people of Chinese origin.

Accepted Answer

Cool colours, such as blue and green, are associated with mourning and sadness in Chinese culture. Warm colours like red and yellow, on the other hand, signify love and happiness.

Question 5

Designers can help a company express its commitment to sustainability in the way it operates.

Accepted Answer

Designers can create sustainable strategies for a company and implement sustainable practices in their products and services to communicate the company's commitment to sustainability to its stakeholders.

Question 6

Print ads with colour tend to get more attention than ads without colour.

Accepted Answer

Studies have shown that colour can increase attention and recall in advertising. Therefore, print ads with colour tend to get more attention than ads without colour.

Question 7

A set of computer-generated letters that appear to be moving across the bottom of the television screen is known as ________.

Accepted Answer

A set of computer-generated letters that appear to be moving across the bottom of the television screen is known as a crawl. The other options (B, C, D, E) are not related to this specific type of graphics.

Question 8

The final version of a television commercial,such as the tongue ad for Tooheys Extra Dry beer,with the sound and film mixed together is called a(n)________.

Accepted Answer

The answer of The final version of a television commercial,such...

Question 9

A key principle of layout and design is dominance,and it means that the focal point of the ad is a visual.

Accepted Answer

The answer of A key principle of layout and design...

Question 10

In web advertising,the design of a banner ad most closely follows the principles of which of the following?

Accepted Answer

The answer of In web advertising,the design of a banner...

Question 11

In art production,the two general types of printed images are line art and half-done.

Accepted Answer

The two general types of printed images are not line art and half-tone, but rather line art and continuous tone.

Question 12

White letters written on a dark background is known as ornamental type.

Accepted Answer

Ornamental type refers to decorative fonts, and the color of the letters does not define ornamental type.

Question 13

Areas of the layout that aren't covered by art or type are called blank space.

Accepted Answer

The answer of Areas of the layout that aren't covered...

Question 14

Rotogravure uses an incised surface of images engraved into the plate.When the plate strikes the surface of the paper,ink is transferred from wells in the incisions.It is especially good for long runs of good-quality work.

Accepted Answer

This statement accurately describes the process and benefits of using the rotogravure printing method.

Question 15

Because users can create their own paths through the website,designers have to make sure that their sites have clear ________.

Accepted Answer

Navigation refers to the system or tools used for browsing and moving around a website. Clear navigation is important for users to easily find their way and navigate through the site.

Question 16

A layout that has a neat centre of text surrounded by multiple product shots or images is referred to as framed centred text.

Accepted Answer

This is the correct definition of framed centred text layout.

Question 17

One of the most difficult problems that art directors face is deciding what comes out rather than what goes in an ad.

Accepted Answer

Art directors have to make tough decisions about which visual elements, colors, and text to exclude in order to create a clear and effective ad.

Question 18

Handspan sketches are quick,miniature preliminary sketches.

Accepted Answer

The answer of Handspan sketches are quick,miniature preliminary sketches....

Question 19

On a brand channel site by YouTube,the user sees four components,including a connect box,which ________.

Accepted Answer

The connect box is a component on a brand channel site by YouTube that allows users to interact with the site. It may contain links to social media pages, a newsletter signup form, or a chat option for customer service.

Question 20

With unjustified type,the ends are aligned on both right and left sides of the column of type.

Accepted Answer

In unjustified type, the text is not aligned on both the right and left sides; this alignment feature is characteristic of justified type.

Quiz 14: Art Direction and Production