Question 1

Consumer behaviour specifically refers to how people act as they buy products for personal consumption.

Accepted Answer

Consumer behaviour is the study of how individuals make decisions to spend their available resources (money, time, effort) on consumption-related items. It involves understanding why and how people buy certain products, as well as their attitudes, motivations, and perceptions towards different brands and products.

Question 2

Cultural,social,personal,and psychological factors all influence a consumer's purchasing decisions.

Accepted Answer

Cultural, social, personal, and psychological factors are all known as the four main factors that influence a consumer's purchasing decisions. These factors play a significant role in shaping a person's buying behavior, preferences, and attitudes towards specific products or services.

Question 3

Although both B2C and B2B marketers segment their markets,they use somewhat different categories.

Accepted Answer

B2C and B2B marketers have different target audiences, product offerings, and purchasing processes, therefore they use different segmentation methods to reach their respective markets.

Question 4

Environmental scanning is the process of segmenting the market into individual responses to various products.This includes the benefits consumers seek from products and how consumers use products.

Accepted Answer

Environmental scanning is actually the process of monitoring and gathering information about external factors and trends that may impact an organization's strategy and operations, including factors such as political, economic, social, technological, and environmental influences. It is not related to segmenting the market or individual responses to products.

Question 5

XLent Computers has one line of computers designed to appeal to hard-core gamers,another line to appeal to people who like to work with video editing,and yet another designed for people who simply like to browse,chat,and e-mail their friends.This attempt to separate the market according to interests and hobbies suggests that XLent is relying heavily on demographic segmentation.

Accepted Answer

This strategy is an example of psychographic segmentation, which involves dividing the market based on interests, hobbies, and lifestyles, rather than demographic segmentation, which involves age, gender, income, etc.

Question 6

Understanding consumer behaviour is a key to successful business-to-business relationships.

Accepted Answer

Consumer behavior primarily focuses on the buying patterns and decisions of individual consumers or households, which is more directly relevant to business-to-consumer (B2C) relationships. Business-to-business (B2B) relationships often involve different considerations, such as organizational buying behavior, procurement processes, and long-term contracts.

Question 7

Strategies about the best way to incorporate personal selling,public relations,and word-of-mouth promotion into the marketing of a good are part of the product strategy component of a firm's marketing mix.

Accepted Answer

These strategies are part of the promotion strategy component of a firm's marketing mix, not the product strategy component. The product strategy focuses on the goods or services offered by a firm, including design, features, branding, and packaging.

Question 8

In B2B marketing,the most common strategies for segmenting a market are based on geography,customer characteristics,and product-use.

Accepted Answer

Segmentation based on geography, customer characteristics, and product-use are indeed the most common strategies in B2B marketing.

Question 9

Culture refers to the values,attitudes,and customs shared by members of a society.

Accepted Answer

Culture is indeed defined as the values, attitudes, and customs shared by members of a society.

Question 10

Cognitive dissonance occurs when a consumer refuses to recognize problems or issues that arise from the purchase of a good or service.

Accepted Answer

Cognitive dissonance occurs when a consumer experiences discomfort or tension after making a purchase, as their beliefs or attitudes do not align with their actions. This can lead them to rationalize or justify their purchase to alleviate the discomfort. It does not involve refusing to recognize problems or issues that arise from the purchase.

Question 11

Age,gender,and attitudes are major determinants of your social class.

Accepted Answer

Social class is primarily determined by factors such as income, occupation, education, and wealth, rather than personal characteristics like age, gender, and attitudes.

Question 12

The laws and regulations affecting marketing practices are a major part of the social/cultural marketing environment.

Accepted Answer

The laws and regulations affecting marketing practices are typically considered part of the legal/political environment, not the social/cultural marketing environment.

Question 13

Motivation and attitudes are both major elements of the cultural influences on consumer decision making.

Accepted Answer

The answer of Motivation and attitudes are both major elements...

Question 14

How much money you earn and what you do for a living are major determinants of your social class.

Accepted Answer

Social class is determined by a variety of factors, including income and occupation. These are often used as primary indicators of social class.

Question 15

The product strategy a firm develops would include not only the physical product or specific service the firm offers but also its brand name,packaging,and customer service.

Accepted Answer

The product strategy of a firm includes all aspects related to its product or service, including branding, packaging, and customer service.

Question 16

There is little a firm can do to reduce the cognitive dissonance experienced by their customers.

Accepted Answer

A firm can take steps to reduce cognitive dissonance experienced by their customers by providing clear and accurate information about their products or services, offering warranties or guarantees, providing excellent customer service, and encouraging customer feedback and reviews.

Question 17

Strategies about the product,price,promotion,and distribution are all included in a firm's marketing mix.

Accepted Answer

The marketing mix consists of the 4 P's - product, price, promotion, and place (distribution).

Question 18

Cognitive dissonance is the part of postpurchase behaviour that occurs when buyers have second thoughts after purchasing a product and begin to worry that they made a bad decision.

Accepted Answer

Cognitive dissonance is a real phenomenon that occurs after the purchase decision. It is a feeling of discomfort that arises when a person holds two or more conflicting beliefs, values or ideas. In the context of marketing, it is when a buyer experiences doubt or regret after making a purchase.

Question 19

Understanding consumer behaviour is not necessary to business survival.

Accepted Answer

Understanding consumer behaviour is crucial for businesses to survive and succeed. It helps businesses to determine what products or services to offer, how to market them, and how to build customer loyalty. Without understanding consumer behaviour, businesses are more likely to make poor decisions, misinterpret market trends, and fail to meet the needs and preferences of their target customers.

Question 20

The consumer decision-making process involves need recognition,the search for information,evaluation of alternatives,the purchase decision,and postpurchase evaluation.

Accepted Answer

This statement is true. The consumer decision-making process typically involves these five steps: recognizing a need, searching for information about possible solutions, evaluating the different options, making a purchase decision, and then reflecting on the experience afterwards.

Quiz 10: Marketing: Building Profitable Customer Connections