Question 1

You are promoting your lawn-mowing business and are considering serving additional neighbourhoods.Describe the primary research tools you might use to determine if you should expand your service area.

Accepted Answer

The answer of You are promoting your lawn-mowing business and...

Question 2

Which of the following demands that marketers actively contribute to the needs of the broader community?

Accepted Answer

Social responsibility is the demand that marketers actively contribute to the needs of the broader community. Green marketing refers specifically to promoting environmentally friendly products, while primary data and observation research are data collection methods and not related to social responsibility.

Question 3

While Suzanne is shopping for school supplies,she is approached in the mall by a woman with a clipboard asking questions about her preference for jeans.What has Suzanne become involved in?

Accepted Answer

Suzanne has become involved in survey research collection as she is being asked specific questions about her preference for jeans.

Question 4

Define utility,and describe how each type of utility impacts the marketing process.

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Question 5

Within the last few decades,marketing has been greatly impacted by which of the following?

Accepted Answer

The call for greater social responsibility and the increase in the use of technology have greatly impacted marketing in recent decades. Companies are expected to be more socially responsible and use technology to reach and engage with consumers. This has led to changes in marketing strategies and the use of new tools and platforms. The decline in the effectiveness of environmental scanning and increasing reliance on secondary sources of data are not significant trends in recent decades, and the observation method of collecting consumer information is just one approach among many that marketers use.

Question 6

Define customer relationship management.Identify and explain how it impacts the consumer.

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Question 7

Define and describe how marketing has evolved in North America over the past 100 years.

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Question 8

Rapid improvements in digital technology and the rise of the Internet over the past 20 years have resulted in which of the following?

Accepted Answer

With the rise of digital technology and the internet, it has become easier and less expensive for companies to market their products and services. Digital marketing tools like social media, email marketing, and search engine optimization (SEO) have made it possible for companies to reach a wider audience at a lower cost. This has led to a decrease in the costs of marketing new products and services.

Question 9

Define and describe the four basic influences on the consumer behaviour decision-making process.

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Question 10

Explain the steps a business leader takes when developing a marketing strategy.

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Question 11

Describe the different tools you would use to promote an art exhibit on your college campus.Be sure to include the overall goal of promotion.

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Question 12

Which of the following is an example of observation research?

Accepted Answer

Recording all of the items a customer clicks on when visiting a Website is an example of observation research as it involves observing the actions of the customer without directly interacting with them. The other choices involve either survey research or content analysis.

Question 13

Define,compare,and contrast customer satisfaction and customer loyalty.List and describe the two most common pitfalls marketers fall into when trying to achieve customer satisfaction.

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Question 14

Define and describe the differences between the customer behaviour of consumer buyers and that of business buyers.

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Question 15

Explain the global marketing mix and its impact on businesses.

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Question 16

There are two basic categories of primary research: observation research and survey research.Describe both observation research and survey research.For each category,give one specific example of the method,and describe the role the researcher plays in collecting data.

Accepted Answer

The answer of There are two basic categories of primary...

Question 17

The Prius is Toyota's hybrid sedan on the market today.This product is a key player for Toyota in which of the following?

Accepted Answer

The Prius is a key product for Toyota in their green marketing strategy as it is a hybrid vehicle designed to appeal to environmentally conscious consumers.

Question 18

What is market research? Define and describe how companies use market research to make better marketing decisions.

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Question 19

Define the benefits and drawbacks to primary and secondary data.Give examples of each in your answer.

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Question 20

Your friend Stanley is concerned about the environment.But he just got a new job,and given the lack of public transportation,he desperately needs a car.
Outline and describe the steps Stanley should take in purchasing his new car and the factors he is likely to consider.Be sure to include programs and tactics a dealership could use to offset any feelings of cognitive dissonance.What type of car is Stanley likely to buy?

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The answer of Your friend Stanley is concerned about the...

Quiz 10: Marketing: Building Profitable Customer Connections