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Basic Marketing Research Study Set 1
Quiz 13: Sampling: Final and Initial Sample Size Determination
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Question 41
Multiple Choice
The symbol for the sample standard deviation is ________.
Question 42
True/False
Generally,large samples are desirable in social media research.
Question 43
Multiple Choice
The range into which the true population parameter will fall,assuming a given level of confidence,is called the ________.
Question 44
Multiple Choice
________ is the process of generalizing the sample results to the population results.
Question 45
Multiple Choice
The number of standard errors that a point is away from the mean is called the ________.
Question 46
Multiple Choice
A ________ is a summary description of a characteristic or measure of the sample.
Question 47
Multiple Choice
The standard deviation of the sampling distribution of the mean or proportion is called ________.
Question 48
Multiple Choice
The error that results when the particular sample selected is an imperfect representation of the population of interest is called ________.
Question 49
Multiple Choice
According to the text,as the sample size increases the sampling distribution of the mean becomes a(n) ________.
Question 50
Multiple Choice
According to the text,a ________ denotes the true value that would be obtained if a census,rather than a sample,were undertaken.
Question 51
Multiple Choice
Which of the following is the maximum permissible difference between the sample statistic and the population parameter?
Question 52
Multiple Choice
The distribution of the values of a sample statistic computed for each possible sample that could be drawn from the target population under a specified sampling plan is called the ________.