You have been hired as an executive for a struggling movie studio.Profits are diminishing,Internet technology has changed the film distribution model,and the studio's promising sequel projects have all under performed.Together,what do these developments represent in Kotter's 8-Stage Model?
A) They make up a new strategic vision.
B) They make up an urgent need for change.
C) They make up a group of short-term goals.
D) They make up a change in organizational culture.

Question

Quizplus · Accepted Answer

The diminishing profits, changes in film distribution models, and underperforming sequel projects represent an urgent need for change in the organization's strategies and operations. This fits in with the first stage of Kotter's 8-Stage Model - "Establishing a Sense of Urgency," where leaders identify an imminent threat to the organization's success and create a compelling case for change.

You Have Been Hired as an Executive for a Struggling