Janice is a literary agent who has read a very clever book about computers.It would not be a runaway best-seller,but would be very popular among techno-geeks.This book can take advantage of ________.
A) the long tail
B) the short tail
C) product placement
D) market diversity

Question

Quizplus · Accepted Answer

The long tail refers to the concept of selling a large number of niche or specialized products in smaller quantities, rather than focusing only on a small number of popular products. Janice can take advantage of the long tail by promoting the book to a specific audience of techno-geeks rather than trying to market it to the general public or focus only on best-sellers.

Janice Is a Literary Agent Who Has Read a Very