Compared to a proactive strategy,a reactive strategy is more difficult for public relations staff to organize and prepare because it:

Question

Quizplus · Accepted Answer

A reactive strategy is triggered by events that are unpredictable, making it more difficult for public relations staff to organize and prepare as they cannot foresee the specific circumstances that will require a response. In contrast, a proactive strategy involves planning and implementing communication efforts before potential issues arise, allowing the staff to have more control over the content, rationale, and vehicles related to the overall message. A public relations audit is not relevant to the difficulty of preparing a strategy.

Compared to a Proactive Strategy,a Reactive Strategy Is More Difficult