Axel Corporation Undergoes a Public Relations Audit

Axel Corporation undergoes a public relations audit.Ideally,the ultimate result of this audit should be to: 

A)  replace its reactive strategy with a proactive strategy. 
B)  calculate the costs of its public relations efforts. 
C)  tell the company whether it needs to hire a public relations agency from outside. 
D)  prepare the company for both proactive and reactive strategies.