In the context of corporate advertising,the green movement looks sustainable for some time because:

Question

Quizplus · Accepted Answer

The green movement is sustainable in corporate advertising because environmental issues are of major concern to consumers. Companies are realizing that they need to make a genuine effort to become more environmentally responsible in order to appeal to consumers who are concerned about the environment. Greenwashing, where companies overpromise and under deliver on environmental claims, is no longer acceptable to consumers. Focusing on their bottom-line may be a motivating factor for companies to engage in green initiatives, but it is not the reason why the green movement is sustainable.

In the Context of Corporate Advertising,the Green Movement Looks Sustainable