Scenario 18-1 The Brewing Companies in the U.S. Love to Use Public

Scenario 18-1
The brewing companies in the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activities-using both traditional and innovative media-help to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations.
-(Scenario 18-1) A large brewing company has its public relations staff create an interactive website aimed at men and women in their 20s and early 30s.It offers interesting facts about the history of beer,the making of beer,the definition of various brewing terms,the difference between hops and malt,etc.It includes games like crossword puzzles,word jumbles,and trivia contests related to beer.The objective of such PR initiatives is to: 

A)  counteract negative publicity about beer. 
B)  disseminate internal information about the beer industry. 
C)  lobby politicians for favorable outcomes for the beer industry. 
D)  promote goodwill toward beer drinkers.