Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer

Scenario 18-2
A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relationsissues too.
-(Scenario 18-2) After 35 years,he looks back to his beginnings.He had little money for a public relations agency early on so he had to create carefully worded messages,and strategically placed ads that the public would perceive in a very positive light.In essence,he was using a type of: 

A)  influencer marketing. 
B)  free publicity. 
C)  corporate advertising. 
D)  reactive strategy.