Scenario 18-3 For Some Years Now, Enterprising Individuals Have Gotten Their Own

Scenario 18-3
For some years now, enterprising individuals have gotten their own ideas, forums, and entertainment programs out in front of the public with no help from big tech firms, media conglomerates, or ad agencies. They simply posted their creations on the Internet. It began with blogs, moved to podcasts, expanded to social networks, moved on to YouTube videos, and transferred to Twitter. Audience members can download these technological tidbits-text, visual, and audio formats-to their laptops as well as to cell phones, Blackberries, iPods, iPads, and every other mobile gadget that hits the market. Eventually, public relations companies started getting into the act.
-(Scenario 18-3) A medium-sized,family-owned organic farm in California packages its fresh produce and distributes it to grocers around the country.It is now rumored to be part of an E.Coli outbreak that is destroying spinach in nearby farms.This is absolutely false,so the family acts fast by clarifying the situation through Twitter releases,blog responses,and announcements on its home page.This kind of activity focuses on problems to be solved rather than opportunities to be considered,and requires that the company take defensive measures.Which of the following measures would it take? 

A)  Reactive public relations strategy 
B)  Lobbying campaign 
C)  Corporate image marketing 
D)  Proactive public relations strategy