Scenario 18-1
The brewing companies in the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activities-using both traditional and innovative media-help to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations.
-(Scenario 18-1)A news article on projected plant closings in Milwaukee has been going around the city.The manager of one of the Milwaukee brewing plants is approached by some of his subordinates who are concerned about retaining their jobs.He sees the need for a public relations response since his plant is not one among those that are closing.Which of the following is his objective in doing this?

Question

Quizplus · Accepted Answer

The manager's objective in responding to the concerns of his subordinates about job retention, especially when his plant is not closing, is to reassure and inform his employees internally. This is best achieved through preparing internal communications.

Scenario 18-1 The Brewing Companies in the U.S. Love to Use Public