Scenario 18-2
A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relationsissues too.
-(Scenario 18-2)The young business owner feels he did a good job in his press release by describing the positive aspects of his company.However,he is aware that his press release:

Question

Quizplus · Accepted Answer

A press release can be edited or misconstrued by media organizations, or even not run at all if they don't find it newsworthy. It is important to remember that a press release only presents one side of the story and cannot combat negative information on its own. It should be integrated with other communication efforts such as social media or advertising to ensure a comprehensive message. While a press release can be shared internally, its primary purpose is to communicate externally to the media and the public.

Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer