Scenario 18-2
A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relationsissues too.
-(Scenario 18-2)The conflict passes,things settle down,and he goes on to build his business-knowing that a rash of bad publicity could have done him wrong even before he got started.Now,he knows that he is part of an industry with many questionable players.He is also aware that the chance of being associated with sweatshops, illegal hiring,or other unsavory aspects of business is high.Therefore,he prepares a ______ in order to be in a better position to issue public statements based on current and accurate data.

Question

Scenario 18-2
A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relationsissues too.
-(Scenario 18-2)The conflict passes,things settle down,and he goes on to build his business-knowing that a rash of bad publicity could have done him wrong even before he got started.Now,he knows that he is part of an industry with many questionable players.He is also aware that the chance of being associated with sweatshops, illegal hiring,or other unsavory aspects of business is high.Therefore,he prepares a ______ in order to be in a better position to issue public statements based on current and accurate data.

Quizplus · Accepted Answer

The young man prepares a public relations audit in order to gather current and accurate data, which will enable him to issue public statements and respond to any future public relations issues in a proactive manner. A publicity stunt or press conference would not provide the necessary information for dealing with potential public relations issues, and a reactive strategy would be too late once an issue has already occurred.

Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer