Scenario 18-2
A young man decides to become a mass producer of T-shirts. His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relationsissues too.
-(Scenario 18-2)Over the years,he has learned that positive word-of-mouth advertising helps.He now enlists the testimony of seamstresses who have been with him for years,customers who won't buy any casual clothing but his,and even high-end designers who praise his business integrity and product quality.Which of the following is he currently involved in?

Question

Quizplus · Accepted Answer

The young man is currently involved in influencer marketing by enlisting the testimony of seamstresses, customers, and designers who can promote his brand and products through their positive word-of-mouth advertising. Publicity marketing involves generating media attention, while sponsorship marketing involves sponsoring events or organizations. Internal marketing focuses on promoting the company's values and culture to its employees.

Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer