Carmen's Department Store is a downstream channel member that has a selective distribution arrangement with Winston Leather,a manufacturer of shoes and accessories.Which of the following would Carmen's LEAST likely receive from Winston Leather?

Question

Quizplus · Accepted Answer

Reward power is not typically provided by upstream channel members (manufacturers) to downstream channel members (retailers). Reward power refers to the ability to reward or reinforce desired behaviors, which is usually in the hands of the upstream channel member. Therefore, Carmen's is least likely to receive more reward power from Winston Leather.

Carmen's Department Store Is a Downstream Channel Member That Has