What distribution strategy is most likely best for a niche brand?

Question

Quizplus · Accepted Answer

A niche brand targets a specific group of consumers with unique needs or preferences. Therefore, a selective distribution strategy, which involves carefully chosen retailers or distributors, is most appropriate as it allows the brand to maintain quality and exclusivity while reaching its target market. An intensive or saturated strategy may dilute the brand's image and positioning, while a pull or dual strategy may not be cost-effective for a niche brand with limited resources.

What Distribution Strategy Is Most Likely Best for a Niche