Soundz Manufacturing makes and sells home cinema systems.Soundz managers carefully choose,cultivate,and support specific outlets in each trading area to ensure that Soundz products are sold through the right retailers rather than through all retailers.Which term best describes the policy used by Soundz?

Question

Quizplus · Accepted Answer

Selective distribution is a policy where a company carefully chooses and cultivates specific outlets in each trading area to ensure that its products are sold through the right retailers rather than through all retailers. This is the policy used by Soundz Manufacturing.

Soundz Manufacturing Makes and Sells Home Cinema Systems