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In the San Francisco Market,Kellogg's Raisin Bran Sells for $3

Question 11

Multiple Choice

In the San Francisco market,Kellogg's Raisin Bran sells for $3.49 per box,and Post Raisin Bran sells for $3.39 per box.Both Kellogg's and Post promote their cereals with weekly coupons in the local newspaper.Kellogg's and Post are most likely engaged in ________.


A) vertical integration
B) exclusive distribution
C) dual distribution competition
D) intra-brand price competition
E) inter-brand price competition

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