All of the following are factors that harmed the brand equity of Donna Karan EXCEPT ________.

Question

Quizplus · Accepted Answer

Selling specialty items would not harm the brand equity of Donna Karan. In fact, selling specialty items could actually enhance the brand's exclusivity and appeal to a niche market. On the other hand, using low-end retailers, stuffing the channel, offering discounts, and expanding distribution can all dilute the brand's perceived value and image.

All of the Following Are Factors That Harmed the Brand