Phoebe's Purses,a line of designer handbags,can only be purchased at Macy's.What channel intensity strategy is most likely being used to sell Phoebe's Purses?

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Quizplus · Accepted Answer

Phoebe's Purses are only available at Macy's, indicating that exclusive distribution is being used. This strategy limits the availability of the product to a single retailer, which may help create a sense of exclusivity and increase the perceived value of the product.

Phoebe's Purses,a Line of Designer Handbags,can Only Be Purchased at Macy's.What