A manufacturer that deliberately creates product shortages and uses selective distribution is most likely relying on a strategy of ________.

Question

Quizplus · Accepted Answer

By deliberately creating product shortages, the manufacturer is creating a perception of scarcity among consumers, which can encourage them to purchase the product quickly before it runs out. This is known as a scarcity strategy. Additionally, using selective distribution can create a perception of exclusivity, making the product more desirable to consumers.

A Manufacturer That Deliberately Creates Product Shortages and Uses Selective