Which factor is LEAST relevant to a manufacturer when making a channel intensity/selectivity decision?

Question

Quizplus · Accepted Answer

Product benefits are generally not the least relevant factor when a manufacturer is deciding on channel intensity/selectivity. This decision is more influenced by factors such as product category, brand strategy, transaction costs, and opportunity costs, which directly affect how the product is distributed and sold. Product benefits, while important for marketing and product development, do not directly influence the decision on the intensity or selectivity of the distribution channel.

Which Factor Is LEAST Relevant to a Manufacturer When Making