________establishes relationship stability between a manufacturer and a downstream channel member by making it unprofitable for either side to exploit the other.

Question

Quizplus · Accepted Answer

Mutual dependence establishes a mutual relationship between the manufacturer and the downstream channel members, in which both parties rely on each other to achieve success. This interdependence creates a stable relationship as neither party can be exploited without risking their own profitability. Therefore, mutual dependence is an effective way to establish relationship stability between a manufacturer and a downstream channel member.

________Establishes Relationship Stability Between a Manufacturer and a Downstream Channel