Gomez Ford maintains a Web site that provides car shoppers with the prices and specifications of all the cars the dealership has in stock.Car shoppers can also negotiate with Gomez salespeople via e-mail to get the best deals on cars.By offering customers the ability to gather information and negotiate online,Gomez Ford has most likely ________.

Question

Quizplus · Accepted Answer

By maintaining a website that provides information and the ability to negotiate online, Gomez Ford has modified the traditional channel format of car sales, where customers would typically have to physically visit the dealership to gather information and negotiate deals.

Gomez Ford Maintains a Web Site That Provides Car Shoppers