In a carrier-rider relationship,which is typically very stable,each firm sells its own products and those of the partner.

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In a carrier-rider relationship, typically one firm (the carrier) allows another firm (the rider) to sell its product along with the carrier's product, rather than each selling their own and the other's products independently. This relationship is often used to leverage the carrier's product popularity or distribution channels to introduce or boost sales for the rider's product.

In a Carrier-Rider Relationship,which Is Typically Very Stable,each Firm Sells