Nordic Fox Heavy Equipment imports heavy machinery used in regions of Europe and North America where heavy snowfall is an issue. This machinery is used by municipalities to clear roads during snowstorms. John Alexander is the senior regional sales manager for New England. John goes into a meeting with the sanitation director of a large city that got slammed by a snowstorm a month previously. During the cleanup, operators of the city's plows destroyed a significant amount of city and personal property, which triggered public inquiry into the competence of the sanitation staff and director.
-Based on what John learns during the discussion,John realizes that the director has some unique equipment needs that may involve developing a custom machine. John will most likely need to:
A)ask more closed questions
B)recommend a competing product
C)develop a complex sales package
D)use persuasive communication skills
E)engage in product configuration

Question

Quizplus · Accepted Answer

Since the director has unique equipment needs, John will likely need to engage in product configuration to create a custom machine that meets those needs. This involves working with the customer to develop a machine that fits their specific requirements. Closed questions, recommending a competing product, and developing a complex sales package may not be necessary or effective in this case, and while persuasive communication skills may be useful, they are not the primary focus.

Nordic Fox Heavy Equipment Imports Heavy Machinery Used in Regions