Quantifying the solution is especially important in business-to-business selling where the purchase risks are higher.

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Quantifying the solution is important in all types of selling, but it becomes especially important in business-to-business selling where the purchase risks and the price involved are usually very high. Buyers in B2B transactions need to ensure that their investments will yield a positive return on investment, and quantifying the solution can help them evaluate the benefits and the risks associated with different options.

Quantifying the Solution Is Especially Important in Business-To-Business Selling Where