In terms of amount and type of product information given to a customer,a salesperson should:
A)give information on every feature of the product.
B)give s little information as possible about the product.
C)give information on his and competitors' products.
D)give information on specific features the customer needs and wants.
E)give information on what the customer asks.

Question

Quizplus · Accepted Answer

Giving information on specific features that the customer needs and wants is the best choice as it shows that the salesperson is paying attention to the customer's requirements and is providing them with relevant information. Providing too much information or too little information might overwhelm or leave the customer dissatisfied, respectively. Giving information on competitors' products might also be helpful, but it should not be the primary focus unless the customer specifically asks for it. Answering only what the customer asks for might not provide them with a comprehensive understanding of the product.

In Terms of Amount and Type of Product Information Given