Which of the following statements regarding buyer benefits is true?
A)A feature is whatever provides the consumer with personal advantage or gain.
B)Prospects usually display about equal interest in features and benefits.
C)People do not buy benefits,they buy features.
D)If a buyer has a need,a feature can be designed to meet that need.
E)A benefit provides the consumer with personal advantage or gain.

Question

Quizplus · Accepted Answer

A benefit is what provides the consumer with personal advantage or gain. Features are simply the characteristics of the product or service that contribute to those benefits. While a feature may be designed to meet a need, it is ultimately the benefit that the consumer seeks. Prospects typically show more interest in the benefits they will receive from a product or service, rather than the specific features that contribute to those benefits.

Which of the Following Statements Regarding Buyer Benefits Is True