Throughout the sales presentation,it is usually best to:
A)discuss the weakness of competing products.
B)refuse to discuss competing products.
C)avoid shifting the focus of attention away from your product to competing products.
D)discuss competing products even if you are not familiar with these items.
E)discuss the competing products first,to better position your product's strengths.

Question

Quizplus · Accepted Answer

Shifting the focus of attention away from your product to competing products can distract the customer and diminish the impact of your sales pitch. It is important to keep the focus on your product and its unique strengths and benefits. Avoiding discussions of competing products can be a safe option, but in some cases, it may be appropriate to acknowledge and address them. However, it is never a good idea to discuss the weaknesses of competing products or to discuss products you are not familiar with. Discussing competing products first may also not be the best approach as it can create a negative impression of your product before you have the chance to highlight its strengths.

Throughout the Sales Presentation,it Is Usually Best To