When Rachel connects a statement of features with a statement of benefits,we can say she is:
A)using good communication skills.
B)using a bridge statement.
C)using slick sales techniques.
D)using rapport building techniques.
E)using a brochure style of selling.

Question

Quizplus · Accepted Answer

Connecting a statement of features with a statement of benefits is known as a bridge statement, which helps to link the product's features to the customer's needs or desires. This is a key aspect of effective communication in sales. The other choices are not accurate as they do not specifically address the action of linking features to benefits.

When Rachel Connects a Statement of Features with a Statement