The difference between sales data and sales intelligence is:
A)sales intelligence is used for sales forecasting purposes,while sales data is used for strategy planning.
B)sales data is collected from secondary sources,while sales intelligence is gathered from primary research.
C)sales intelligence goes beyond sales data by giving more insights into the prospect,their firm,and the market place.
D)there is no difference between sales data and sales intelligence.
E)sales data is collected by the salesperson,while sales intelligence is collected by professional research companies.

Question

Quizplus · Accepted Answer

Sales intelligence provides deeper insights beyond just numerical sales data, including information on the prospect, their company, and the market. It involves primary research and analysis that goes beyond just collecting secondary data. While sales data is important for strategy planning, sales intelligence is critical for understanding the market and making informed decisions about sales forecasting and strategy development.

The Difference Between Sales Data and Sales Intelligence Is