Unless the selling situation requires order-taking (i.e.customer's already know what they want),need discovery is an important part of the sales presentation.

Question

Quizplus · Accepted Answer

Need discovery is the process of identifying the customer's needs, wants, and desires. It helps the salesperson develop a customized sales pitch and offer solutions to the customer's problems or challenges. Unless the customer already knows what they want, need discovery is critical in shaping the sales presentation to fit the specific needs of the customer. Therefore, the statement is true.

Unless the Selling Situation Requires Order-Taking (I